An Alchemists Dream!

There’s something magic about our hand cleaner. So it’s not surprising that it has recently been renamed Magic Mud. No matter whether you have mechanic’s hands, gardener’s hands, farmer’s hands or even fisher(person)’s hands, Magic Mud will leave them both clean and fresh smelling. And that’s not all…….  Magic Mud’s cleaning action doesn’t just begin and end with getting those dirty hands clean, it does even more. You see, Magic Mud carries on into the environment cleaning up the waterways and soil as it goes.

Magic Mud is a great New Zealand environmental story. It is made from something that occurs naturally in our country. The key ingredient, zeolite, is found in the volcanic plateau where it is derived from volcanic ash. So, while Magic Mud may be relatively new to the marketplace, it has actually been some 25,000 years in the making by way of deposits from centuries of volcanic eruptions.

So how does the ‘magic’ come about? Well, that soft zeolite in Magic Mud has a hollow cage-like molecular structure. Inside these ‘cages’ are negative charges which give soft zeolite its unique cleaning properties. These charges, combined with the product’s open molecular structure, make Magic Mud super absorbent, pulling contaminants away from the skin and trapping them inside the soft zeolite. The dirt is then flushed away with water. Then, as the Magic Mud passes on into the environment, its cage-like molecular structure continues to absorb toxins from the water ways and wider environment. Imagine how clean your drain pipes will be. Your plumber will be impressed!

On a bigger environmental scale zeolite has also been used to detox larger areas of soil, including the turf at Westpac and Waikato Stadiums. It is nature’s perfect filter.

But let’s think even bigger. Just maybe, in the not too distant future, the same zeolite that is in Magic Mud could be soaking up all that surplus nitrogen and phosphate that is polluting our streams and lakes. Capturing all that farm run-off by way of zeolite-laced pastures could just save our waterways.

Maybe we can turn that muck into gold after all. Now wouldn’t that be magic!

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